Titulo | I make life a living hell for Lucifer. |
Titulo (língua original) | Jag gör livet till ett helvete för Lucifer |
Agência | Tempel |
Campanha | Halo - KPA |
Anunciante | KPA |
Marca | Insurances |
Posted | Junho 2000 |
Produto | Ethical saving funds |
Sector Empresarial | Seguros |
Legenda | Ethical saving funds, a good investment |
Legenda (língua original) | Etiska fonder, en god placering |
História | We show people who have already decided to make a stand for the good forces in the world. Lucifer not being one of them. The headlines say "I give Lucifer a beating every day" "I cheat the devil on a regular basis". etc |
Filosofia | Show good examples of people who have made their minds up. |
Problema | People don't know what ethical savings funds are and why they should save in them. |
Tipo de Mídia | Publicidade em revistas |
Mercado | Suécia |
Redator | Anders Tempelman |
Director de arte | Olle Mattson |
Produtor da agência | Johan Larsson |
Fotógrafo | Jonas Karlsson |