| Titulo | Casserole |
| Agência | Saatchi & Saatchi |
| Campanha | Irish Grass |
| Anunciante | Bord Bía - Irish Food Board |
| Marca | Irish Beef |
| Data da primeira Transmissão/Publicação | 1999 / 11 |
| Sector Empresarial | Agricultura, gado, pesca, floresta |
| Legenda | Beautiful grass makes beautiful beef |
| História | The creative idea leverages the natural values of Ireland by celebrating the beauty of Irish grass. This is based on the premise that the quality and abundance of lush Irish grass equals a better cut of beef. Each execution features beautifully shot varieties of grass which is grazed by Irish cattle. This visual is coupled with a headline that tells us that the grass also makes a lovely beef dish and is signed off with a line that surmises the idea that lush, quality grass results in great tasting beef. |
| Tipo de Mídia | Publicidade em revistas |
| Mercado | Reino Unido |
| Director criativo | David Droga |
| Director assistente criativo | John Pallant |
| Redator | Andrew Fisher |
| Director de arte | Dave Askwith |
| Fotógrafo | Elaine Duigenan |
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