| Titulo | Home to die |
| Agência | Saatchi & Saatchi |
| Campanha | Have you got what it takes - COI |
| Anunciante | Central Office of Information |
| Marca | Nursing |
| Data da primeira Transmissão/Publicação | 1997 / 2 |
| Produto | Department of Health |
| Sector Empresarial | Instituições, organizações não governamentais |
| Legenda | Have you got what it takes ? |
| História | Ads depict the real responsibilities and emotional/intellectual challenges that nurses face every day and positions modern nursing as a responsible, autonomous and challenging career. |
| Problema | Objective was to change perceptions of nursing. People believe nurses only use manual skills, are a doctor's handmaiden - that nursing is low status, and is a vocation, not a career. |
| Tipo de Mídia | Publicidade em revistas |
| Mercado | Reino Unido |
| Director criativo | Adam Kean |
| Director assistente criativo | Alex Taylor |
| Redator | Mike McKenna |
| Director de arte | John Messum |
| Fotógrafo | Graham Cornthwaite |
More Work
SEE ALLEvacuation
- MARCA:
- British Army
- AGÊNCIA:
- Accenture Song
The Army of the Future
- MARCA:
- The British Army
- AGÊNCIA:
- Accenture Song
World’s To-Do List
- MARCA:
- Project Everyone
- AGÊNCIA:
- Accenture Song
The Army Of The Future
- MARCA:
- The British Army Recruitment
- AGÊNCIA:
- Accenture Song
Mixtape’22
- MARCA:
- NCS
- AGÊNCIA:
- Accenture Song
The World's to Do List
- MARCA:
- Project Everyone
- AGÊNCIA:
- Accenture Song
A Soldier is A Soldier (1mn)
- MARCA:
- The British Army
- AGÊNCIA:
- Accenture Song
A Soldier is A Soldier (30s)
- MARCA:
- The British Army
- AGÊNCIA:
- Accenture Song
Your Army Needs You
- MARCA:
- The British Army
- AGÊNCIA:
- Accenture Song