Adrian Moat
Director at RSA Films
London, Reino Unido
TituloUmbrellas
Agência
Campanha Umbrellas
Anunciante BMW
Marca BMW
PostedMarço 2000
Sector Empresarial Automóveis
Legenda The Ultimate Driving Machine
História We see a BMW driving towards us across a white flat desert floor. As it comes closer we see hundreds of umbrellas blowing across the screen. The BMW does not veer from its straight course. A voice over tells us that because wind can come from any direction so a BMW must be aerodynamic from any direction.
Tipo de Mídia Televisão
Comprimento
Mercado Reino Unido
Produtora
Director criativo
Redator
Director de arte
Produtor da agência
Realizador

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