| Titulo | Sport is a Gift |
| Agência | The General Store |
| Campanha | Sport is a Gift |
| Anunciante | Rebel Sport |
| Marca | Rebel Sport |
| Data da primeira Transmissão/Publicação | 2023 / 11 |
| Sector Empresarial | Drogarias, lojas especializadas |
| História | In the hero film, the boy stumbles upon faded photos of his mother, a hardworking nurse who he discovers was a marathon runner in her former life. Inspired, he seeks to reignite his mum’s passion for sport and reconnects her with a forgotten part of her identity. |
| Filosofia | Inspired by rebel’s brand purpose – the transformative power of sport – creative agency The General Store has launched a Christmas campaign that follows the touching journey of a young boy giving his mother a meaningful gift to lift her spirits through the holiday period. The ‘Sport is a Gift’ integrated campaign is rolling out across cinema, online video, social and broadcast video on demand. The film was directed by Patrick Fileti, whose client experience spans Google, Canon, Lexus and Porsche. Utilising The General Store’s expertise in architecture and interiors, the work also extends across all of rebel’s shop front windows and in-store visual merchandising. |
| Tipo de Mídia | Cinema |
| Comprimento | |
| Trilha sonora | Love by Facesoul |
| Produtora | Clockwork Films |
| Director de publicidade | Rosemary Martin |
| Director de publicidade | Brock Coleman |
| Director de publicidade | Olivia Stacy |
| Director de publicidade | Zoe Phillips |
| Director de publicidade | Belinda Natoli |
| CEO / Partner | Matt Newell |
| Chief Strategy Officer / Partner | Danny Lattouf |
| Chief Creative Officer | Marcus Tesoriero |
| Director de arte | Daniel Li |
| Redator | Mitch Taylor |
| Group Account Director | Natalie Alaimo |
| Director de contas | Chloe Geggus |
| Produtor da agência | Hamish Roxburgh |
| Realizador | Patrick Fileti |
| Director de fotografia | Campbell Brown |
| Produtor executivo | Rosie Parker |
| Produtor executivo | Heath George |
| Editor | Matt Maunsell |
| Colorist | Yanni Kronenberg |
| Empresa de design sonoro | Smith & Western |
| Music Composer / Producer / writer | Faisal Salah |
| Cast | Angela Moutinho |
| Cast | Reagan Swao |