Titulo | EARTH7. The space rover destined for Earth |
Brief | To 75% of Russians, who've never left Russia, the rest of the planet can feel as remote as Mars. To inspire them to buy an airline ticket and go out into the world, S7 Airlines and Wieden+Kennedy Amsterdam created EARTH7, the space rover designed for earth. The augmented reality experience put users in the driving seat and enabled them to explore a desert 5,000 miles away using gesture control technology. Participants could win a ticket to any S7 destination. |
Agência | Wieden + Kennedy Amsterdam |
Campanha | Earth7 |
Anunciante | S7 |
Marca | S7 |
Data da primeira Transmissão/Publicação | 2016 / 12 |
Sector Empresarial | Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro |
História | 75% of Russians have never left Russia. To them, the rest of our planet feels as remote as Mars. To inspire people to go forth into the unknown we’ve created EARTH7 – the space rover destined for Earth. It is a once-in-a-lifetime opportunity to put yourself in space pioneers’ shoes and explore a desert located 5000 km away, using a unique space rover and innovative gesture control technology. The immersive augmented reality game gave every pilot a chance to win a ticket to any S7 destination, by collecting 3 life samples, available only on Earth. |
Tipo de Mídia | Branded Content |
Comprimento | |
Director de publicidade | Tatiana Fileva |
Marketing Director | Eleonora Romanova |
Director de publicidade | Natalia Kozlova |
Director de publicidade | Alexey Krasnov |
Director de publicidade | Elmira Agaeva |
Director de publicidade | Irina Kolesnikova |
Pós-produção | MPC Amsterdam |
Director executivo criativo | Mark Bernath |
Director executivo criativo | Eric Quennoy |
Director criativo | Joe Burrin |
Director criativo | Evgeny Primachenko |
Director de arte | Teresa Montenegro |
Redator | Jake Barnes |
Redator | Annika Taneja |
Designer multimédia | Gustav von Platen |
Planeador | Martin Weigel |
Planeador | Alexandre Janneau |
Director de contas | Clare Pickens |
Director de contas | Jorge Fesser |
Account Manager | Yulia Prokhorova |
Account Manager | Lizzie Murray |
Project Manager | Cory Chonko |
Business Affairs | Kacey Kelley |
Produtora | ISD group |
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