| Titulo | When You Drive, Never Drink. Jackie |
| Brief | A cover version of David Bowie's "Heroes" accompanies this spot featuring legendary racing driver Jackie Stewart across the decades. As time goes on, one thing remains constant: he never drinks and drives. Heroes show moderation too. |
| Agência | Publicis Italy |
| Campanha | When You Drive, Never Drink |
| Anunciante | Heineken |
| Marca | Heineken |
| Data da primeira Transmissão/Publicação | 2016 / 9 |
| Produto | Formula 1 Sponsorship |
| Sector Empresarial | Cervejas, sidras |
| História | A TV commercial, featuring road safety pioneer and F1® legend, Sir Jackie Stewart, creatively communicates a powerful anti-drink driving message where consumers are left in no doubt – when you drive, you never drink. It reinforces the company’s view that when you’re behind the wheel, abstinence is the only option. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Actor/celebridade | Jackie Stewart |
| Brand Director | Gianluca Di Tondo |
| Chief Creative Officer | Bruno Bertelli |
| Director executivo criativo | Cristiana Boccassini |
| Redator | Bruno Vohwinkel |
| Director de arte | Alessandro Candito |
| Planeador estratégico | James Moore |
| Director de contas | Lorenza Montorfano |
| Account Manager | Silvia Ghiretti |
| Produtor da agência | Mariella Maiorano |
| Realizador | Gary Freedman |
| Produtor executivo | Christiane Dressler |
| Producer | Jason Kemp |
| Director de fotografia | Stéphane Vallée |
| Pós produção | MPC London |
| Director criativo | Bill McNamara |
| Efeitos especiais | Adam Crocker |
| Efeitos especiais | Phil Whalley |
| Grading/Online | MPC |
| Colorist | Jean-Clément Soret |
| Produtora | Anorak |
| Música | Sizzer |
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