Ambassadors

Amsterdam, Países Baixos
TituloThe Shadybug
Agência
Campanha The Shadybug
Anunciante ASN Bank
Marca ASN Bank
Data da primeira Transmissão/Publicação
Sector Empresarial Serviços bancários, investimentos, corretores de bolsa
Legenda Money can create happiness
História The Shadybug is the fourth chapter in ASN Bank’s brand campaign sharing its responsible ethos and actions under the guiding idea ‘zo maakt geld gelukkig’ (money can create happiness). In this approachable animated commercial, ASN Bank shares its strict door policy on the companies, countries and companies it lends to.Staying true to our signature ASN Bank style, the craft approach was a hybrid mix of miniature set and CG characters with soft fabric-like textures – complete with seams – integrated into their naturalistic environments.Adding new characters to the world of ASN Bank is always a pleasure, and for our first ‘bad guy’ we focussed on comedic timing and scale to play up to the absurdity of this little leader and his ideals: from his small ladybird stature compared to the bigger bugs, to his sly little actions and the silly sounds he makes.
Tipo de Mídia Televisão
Comprimento
Produtora
Account Manager
Account Manager
Produtor executivo da agência
Produtor da agência
Director criativo
Equipa criativa
Director criativo
Director de arte
Producer
Produtor de som
Director de fotografia
Designer de produção
Editor
Editor
Colorist
Efeitos especiais
2D Artist
2D Artist
2D Artist
2D Artist
3D Supervisor
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Animation
Character Design
Character Design
Character Design
Character Design
Sound Designer
Compositor

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