TA2

Toronto, Canadá
TituloDoritos Dinamita
Agência
Campanha Doritos Dinamita
Anunciante PepsiCo Inc.
Marca Doritos
Data da primeira Transmissão/Publicação 2019
Sector Empresarial Batatas fritas, snacks crocantes, bolachas de água e sal
História To showcase the rolled shape of Doritos Dinamita in a way that was unmistakably Doritos, a pan flute was made entirely out of Doritos Dinamita chips and given to the quirky protagonist, who used it to toot Snow’s "Informer", an iconic Canadian hit from the 1990s. The result was a video that even the most ad-allergic Gen Z viewers didn't want to skip. In fact, they watched the ad for an average of 1:02 minutes, which is more than 700% longer than the usual Canadian YouTube pre-roll viewing time.
Tipo de Mídia Viral
Comprimento
Music Prod Company
Produtora
Agência de Mídia
Chief Creative Officer
Chief Creative Officer
VP, Associate Creative Director
Director de arte
Redator
VP Strategy Director
Digital Strategist
VP Group Account Director
Group Account Director
Group Account Director
Director de contas
Supervisor de conta
Account Coordinator
Group Director of Strategy
Media Supervisor
Produtor executivo
Realizador
Director de fotografia
Editor
Music Director
Produção musical

Recente Trabalho