Titulo | Doritos Dinamita |
Agência | BBDO Canada |
Campanha | Doritos Dinamita |
Anunciante | PepsiCo Inc. |
Marca | Doritos |
Data da primeira Transmissão/Publicação | 2019 |
Sector Empresarial | Batatas fritas, snacks crocantes, bolachas de água e sal |
História | To showcase the rolled shape of Doritos Dinamita in a way that was unmistakably Doritos, a pan flute was made entirely out of Doritos Dinamita chips and given to the quirky protagonist, who used it to toot Snow’s "Informer", an iconic Canadian hit from the 1990s. The result was a video that even the most ad-allergic Gen Z viewers didn't want to skip. In fact, they watched the ad for an average of 1:02 minutes, which is more than 700% longer than the usual Canadian YouTube pre-roll viewing time. |
Tipo de Mídia | Viral |
Comprimento | |
Music Prod Company | TA2 |
Produtora | Flare BBDO |
Agência de Mídia | OMD Montreal |
Chief Creative Officer | Todd Mackie |
Chief Creative Officer | Denise Rossetto |
VP, Associate Creative Director | Derek Blais |
Director de arte | Brendan McMullen |
Redator | Jacob Pacey |
VP Strategy Director | Tom Kenny |
Digital Strategist | Courtney Dionne |
VP Group Account Director | Jennifer Christen |
Group Account Director | Melanie Ball |
Group Account Director | Sonia Ruckermann |
Director de contas | Connor Ofield |
Supervisor de conta | Anton Savytski |
Account Coordinator | Jessie Durand |
Group Director of Strategy | Jennifer Weston |
Media Supervisor | Marc Thomson |
Produtor executivo | Dave Lembke |
Realizador | Paul Fler |
Director de fotografia | Michael LeBlanc |
Editor | Sammy Ray Welch |
Music Director | Christine Leslie |
Produção musical | Autoerotique |