| Brief | Audi is a world leader in automotive technology and artificial intelligence. The Audi A8 was the first production car in the world with level 3 autonomy. But, in the media, brands like Tesla and Uber were getting all the attention. The brief was to shift perceptions of Audi, from a luxury car brand, to a tech leader and innovator, particularly in the field of A.I.To become an A.I. leader, Audi needed to lead the A.I. debate. So, we turned the car maker into a film maker with MACHINE, a feature-length documentary about A.I and what it means for every aspect of our lives, including autonomous driving. MACHINE was a five-star critical success with glowing reviews across the board and it featured Audi technology and experts right at the heart of it. |
| História | MACHINE is a lm about Articial Intelligence – the most radical new technology of our time. What is AI, how is it created andwhat will it mean for the way we work, play, live and learn? What will happen when we’re no longer the smartest ones on theplanet? And who, if anyone, is controlling the rise of this new technology?Inltrating everything from transport to military to art to healthcare – among an ever-growing list of elds – articialintelligence is no longer merely the realm of science ction. In a world where machines are fast becoming smarter thanpeople, what does our increasing reliance upon and subservience to technology mean for our future?With expert insights from world-renowned engineers, inventors, entrepreneurs, neurosurgeons, philosophers, ethicists andmore – including Australian data scientist and digital ‘rock star’ Toby Walsh and Australian Robotics pioneer Rodney Brooks,MACHINE is a thought-provoking and awe- inspiring new lm that examines not only the practical applications of AI, but alsothe ethical questions raised by these new developments. |