Titulo | Slacker |
Agência | Colle + McVoy |
Campanha | Print-N-PLAY - MN State Lottery |
Anunciante | Minnesota State Lottery |
Marca | Minnesota State Lottery |
Posted | Outubro 2008 |
Produto | Print-N-PLAY |
Sector Empresarial | Lotarias e jogos de sorte |
Legenda | Make The Excitement Last Longer |
História | The 30-second spots attract attention to the excitement of the new Print-N-Play game by taking a light-hearted look at game players as they experience the thrill of winning. Viewers see three different characters express their jubilant emotions in super slow motion, while a classical music score, reminiscent of triumphant film scores from the likes of Rocky and Chariots of Fire, builds on the excitement in an overly dramatic way. |
Filosofia | "Our goal is to design games that our customers really want to play," said John Mellein, director for marketing, Minnesota State Lottery. "Our campaigns always do a great job of building awareness and stimulating trial for our new games." |
Resultado | The commercials were filmed with a camera that is most often used for television sports coverage. Since the camera shoots 1,500 frames per second, the spots are actually about a second long, but shown in super slow motion for affect. The tagline "Make The Excitement Last Longer" drives home the message. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Estados Unidos |
Colorist | Pixel Farm |
Director de media | Jen Stack |
Colorist | Oscar Oboza |
Empresa de design sonoro | Squirrels on the Moon |
Música | 5 Alarm |
Animação | Volt Studios |
Editor | Bertram (Bert) Cambridge |
Produtor de linha | Nicole Erdman |
Realizador | Jon Nowak |
Director de fotografia | Jeff Stonehouse |
Redator | Tim Blevins |
Produtora | Drive Thru |
Produtor assistente da agência | Kelly Kytola |
Produtor da agência | Ramon Nunez |
Director de arte | Nina Orezzoli |
Group Creative Director | Dave Keepper |
Online Finish Editor | Bob George |