Titulo | #ItBeginsWithABlanket |
Agência | Saatchi & Saatchi |
Campanha | #ItBeginsWithABlanket |
Anunciante | UNICEF |
Marca | UNICEF UK |
Posted | Novembro 2016 |
Sector Empresarial | Instituições, organizações não governamentais |
História | The campaign film follows the journey of the character, Yana, a nine year-old girl living in a refugee camp who is looking for and collecting childhood objects, including clothes, boots and a teddy bear. As the film unfolds, we see the girl take everything she has found and use it to build a fire. In a life where warmth is just as essential as human comfort, even her teddy bear ends up in the flames. By the end, Yana is in the family’s tent - happy, safe and warm - being wrapped in a blanket provided by Unicef, the world’s leading children’s organisation. |
Problema | Make people realise the enormity of the largest humanitarian disaster since WWII and its devastating effects on children. |
Tipo de Mídia | Televisão |
Comprimento | |
Empresa de produção | Final Cut |
Director executivo criativo | Rob Burleigh |
Redator | Felipe Sampaio |
Planeador | Polly Evelegh |
Account Manager | Paola Natellis |
Account Manager | Sarah-Cate Agnew |
Account Manager | Henrietta Kerr |
Producer | Anne O'Neill |
Produtora | Somesuch |
Realizador | Luke Seomore |
Realizador | Joseph Bull |
Editor | Darren Baldwin |
Editor | Laura Harris Producer |
Producer | Luke Copeland |
Produtor executivo | Tim Nash |
Pós produção | Framestore |
Pós produção | Edwin Metternich |
Colorist | Chris Anthony |
Audio Post Production | Final Cut |
Empresa de design sonoro | Patch Rowland |
Sound Designer | Deborah Whitfield Sound Producer |
Music Producer | Cliff Wilson |
Director de arte | Gabriel T Garcia |