TituloHSBC Hong Kong Rugby Sevens - Bring your game
Agência
Campanha HSBC Hong Kong Rugby Sevens - Bring your game
Anunciante HSBC
Marca HSBC
Data da primeira Transmissão/Publicação 2013 / 3
Produto HSBC Hong Kong Rugby Sevens
Sector Empresarial Equipamentos desportivos, eventos desportivos
História Saatchi & Saatchi's launch campaign for HSBC celebrates its sponsorship of the 2014 Cathay Pacific/HSBC Hong Kong Sevens, the jewel in the crown of the HSBC Sevens World Series.
The fully integrated campaign centres on Sevens as an ‘unleashed’ form of rugby. A faster, more expressive format on the pitch, and equally expressive off the pitch, where the carnival atmosphere sees the majority of fans wear elaborate fancy dress. #BRINGYOURGAME is an invitation to players and fans to join in.
The film pits elite teams from the Series – including the likes of Dan Norton from England, DJ Forbes from New Zealand and Carlin Isles from the USA – against tribes of fans dressed in outlandish costumes. An epic hip-hop style ‘battle’ ensues, with each set of protagonists showing off their respective skills. 
Tipo de Mídia Televisão
Comprimento
Empresa de produção
Editor
Produtora SomeSuch and Co.

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