Titulo | Chase for the Charms Trailer |
Agência | Saatchi & Saatchi NY |
Campanha | Chase for the Charms |
Anunciante | General Mills |
Marca | Lucky Charms |
Data da primeira Transmissão/Publicação | 2013 / 3 |
Sector Empresarial | Cereais de pequeno-almoço |
Filosofia | The 49 year-old Leprechaun just got real. After decades of watching Lucky the leprechaun get chased by cartoon kids in the commercials, the makers of Lucky Charms, together with Saatchi & Saatchi NY and Ogmento, bring Lucky and the power of his charms to life for the chance to win a real, yes real, pot of gold. 10 grand to us folks in the non-animated world. How sweet it is. The “Chase for the Charms” mobile app, available on iOS and Android devices, combines augmented reality and first person live-action video to immerse 35 year-olds going on 5 in a magical adventure where bagging charms propels the story and the chance to win. And you thought Lucky Charms were just for kids. |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Produtora | Bandito Brothers |
Empresa de produção | Final Cut |
Chief Creative Officer | Con Williamson |
Director executivo criativo | Brian Carley |
Director criativo | David Ekholm |
Redator | David Ekholm |
Director criativo | Subodh Samudre |
Director de arte | Subodh Samudre |
Produtor da agência | John Doris |
Realizador | Stewart Hendler |
Director de fotografia | Brett Pawlak |
Editor | Patrick Colman |
Efeitos especiais | Cantina Creative |