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149 5th Avenue 13th FloorNew York 10010
Estados Unidos
Telefone:
212 388-1212
Email:
Site:
www.soundlounge.com
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Basic Info
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Trabalho Criativo: 340
Sound Lounge
149 5th Avenue 13th FloorNew York 10010
Estados Unidos
Telefone:
212 388-1212
Email:
Site:
www.soundlounge.com
MasterCard's Priceless Pep Talks
Start with a superstar athlete, mix in some sincere, yet tongue-in-cheek humor, add a dash of good looks, serve using cutting-edge technology, and what do you get? A delicious campaign result: over 91,000 text messages sent, more than 3 million unique video viewed, and over 744,000 emails sent among consumers who participated.
MasterCard used the popular NFL quarterback Peyton Manning for the campaign, which allowed consumers to visit a website to trigger the creation of customized video messages from Manning to their friends. A friend's finished video would appear as if Manning has filmed it just for that friend, no doubt lending the right ingredient, personalization, to have made this campaign such a success.
This video case study recreates how everything comes to
MasterCard used the popular NFL quarterback Peyton Manning for the campaign, which allowed consumers to visit a website to trigger the creation of customized video messages from Manning to their friends. A friend's finished video would appear as if Manning has filmed it just for that friend, no doubt lending the right ingredient, personalization, to have made this campaign such a success.
This video case study recreates how everything comes to
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| Titulo | Pep Talk - Peyton Manning Website |
| Agência | MRM NY |
| Campanha | Peyton PepTalks - MasterCard |
| Anunciante | Mastercard International |
| Marca | MasterCard |
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| Posted | Setembro 2008 |
| Sector Empresarial | Somente assinantes |
| História | Somente assinantes |
| Tipo de Mídia | Case Study |
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| Mercado | Somente assinantes |
| Mais Informações | Somente assinantes |
| Produtora | Epoch Films |
| Produção de som | Sound Lounge |
| Empresa de produção | MacKenzie Cutler |
| Group Creative Director | M..t O'....ke Somente assinantes |
| Director de arte | ..t B...er Somente assinantes |
| Redator | J...n S....ll Somente assinantes |
| Produtor executivo da agência | J...e An.....se Somente assinantes |
| Realizador | S...y W..l Somente assinantes |
| Chief Creative Officer | J...e T...as Somente assinantes |
| Actor/celebridade | P...on M....ng Somente assinantes |