Patrick Daughters, W+K, and a52 Pay Tribute to the "Away Fans" for Sony

Sony “Away Fans”

Agency: Wieden + Kennedy

Director: Patrick Daughters

In our first collaboration with director Patrick Daughters, we teamed up with long time clients W+K Portland to bring you the launch of the Sony 4K television.

Bold colors help tell the story of the lonesome away fans caught amongst the swelling tide of the home fans. Patrick’s beautifully art directed sequences were augmented by a52’s crowd simulations and renderings in CG. Bringing the photography and CG together was the seamless 2D integration provided by our flame compositors.