Lexus Goes High Concept for the Launch of the New IS

Lexus “Color Shift”

Lexus “Crowd”

Lexus and Team One went to Jonas Akerlund to paint the perfect picture to launch the new IS. What resulted is a perfectly art directed campaign featuring talent that could have stepped off of a couture runway matched with the highly fashionable Lexus IS.

a52 was brought in to make sure that every frame of the two spot campaign was flawless. The contrasting black and white imagery was fine tuned by our 2D compositing team led by Andy McKenna and Jesse Monsour.