Breaking breast cancer taboo with WhatsApp

Although breast cancer will affect one in 10 women in the UK, it’s still difficult to talk openly about it. That was the motivation for launching “The Chat”, a series that takes you into the lives of 4 friends via WhatsApp, encouraging you to share their good times – and bad. And above all, it shows that you don’t have to face breast cancer alone. The group was followed by celebrities and influences, as well as the general public, creating a safe space for talking about a sensitive subject.