| Titulo | Melody Gardot |
| Agência |
Publicis Conseil
|
| Campanha |
Renault quality that you can hear
|
| Anunciante |
Renault
|
| Marca |
Renault
|
| Data da primeira Transmissão/Publicação |
2011 / 2
|
| Produto |
PMU
|
| Sector Empresarial | Automóveis
|
| Legenda | Drive the change |
| História | Melody Gardot is the centrepiece of an exciting European campaign encompassing TV appearances, the press, a digital feature and, for the ultimate fanfare, the ‘Live Orchestra’ event, with a private concert by the singer. |
| Problema | Since 2008 Renault has been working with Bose® to offer its customers the joys of exquisite sound in Renault cars. Keen to move this partnership forward, Renault is launching the limited Bose® Edition series in the Megane, Laguna, Scenic and Koleos ranges.Designed and developed specifically for the interior of each model, the Bose® sound systems produce a natural, authentic sound so you can appreciate every musical nuance and enjoy a level of sound quality as close to a live performance as you can imagine, both in the front and the back of the vehicle. |
| Tipo de Mídia |
Televisão
|
| Mercado | Áustria, França, Alemanha, Portugal, Eslovênia, Espanha |
| Produtora |
Intersection
|
| Director de contas |
David Dechaume
|
| Produtor de som |
Boris Marcus
|
| Produtor de som |
Laurent Favard
|
| Produtor |
Amy Appleton
|
| Director de publicidade |
Pascal Drai
|
| Produtora |
Pierre Marcus
|
| Produtora |
Timothé Rosenberg
|
| Realizador |
Chris Palmer
|
| Director de contas |
Eleonore Mabille
|
| Redator |
Marc Rosier
|
| Director de arte |
Jean Marc Tramoni
|