Contact Information

180 Varick Street, Suite 1206
New York NY 10014
Estados Unidos
Telefone: (+1) 212 226-0661
Email:

Brielle Murray

Production Coordinator

Basic Info

Prêmios: 44

Trabalho Criativo: 145

Prêmios: 44

Trabalho Criativo: 145

Epoch Films

180 Varick Street, Suite 1206
New York NY 10014
Estados Unidos
Telefone: (+1) 212 226-0661
Email:

Brielle Murray

Production Coordinator

MasterCard's Priceless Pep Talks

Start with a superstar athlete, mix in some sincere, yet tongue-in-cheek humor, add a dash of good looks, serve using cutting-edge technology, and what do you get? A delicious campaign result: over 91,000 text messages sent, more than 3 million unique video viewed, and over 744,000 emails sent among consumers who participated.

MasterCard used the popular NFL quarterback Peyton Manning for the campaign, which allowed consumers to visit a website to trigger the creation of customized video messages from Manning to their friends. A friend's finished video would appear as if Manning has filmed it just for that friend, no doubt lending the right ingredient, personalization, to have made this campaign such a success.

This video case study recreates how everything comes to
TituloPep Talk - Peyton Manning Website
Agência
Campanha Peyton PepTalks - MasterCard
Anunciante MasterCard International
Marca MasterCard

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PostedSetembro 2008
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