Leading full-service advertising agency Saatchi & Saatchi today announced the appointment of Elaine Cox as executive creative director, effective immediately. The advertising veteran will be based in Los Angeles and reports to Chief Creative Officer Jason Schragger.
Cox joins Saatchi & Saatchi as the agency continues to dial up momentum, innovation and creativity for leading brands as an integrated global powerhouse. She will partner with the teams in Los Angeles, New York and Dallas to lead creative for the agency’s flagship Toyota client, in addition to supporting creative across the agency.
“Getting to be part of such a revered agency that has stellar insights, creativity and media innovation under one roof is a dream for a creative,” said Cox. “I’ve been following Saatchi for years. Their work for famous brands like Toyota is world class, and I can’t wait to partner with the team to deliver creative that pushes us and the industry forward.”
Cox most recently served as an executive creative director at 72andSunny, where she led accounts such as E*TRADE, REI, Carl's Jr./Hardees, Audible, LegalZoom, Google, 1800 Tequila, Period.org, Footlocker, Sleep Number and Comcast. Previously, she was executive creative director at San Francisco-based Heat (now part of Deloitte Digital), where she worked on campaigns for PepsiCo, Halo Top, Bomb Pop, AAA, Uber, Campari, Levi's, Warner Bros. Games, Uber, Instagram and UBS. Her work in the industry has earned her recognition as one of Adweek’s 100 Most Inspiring Minds in Advertising, Media, and Culture as well as one of Adweek’s Senior Agency Leaders to Watch.
"Elaine embodies an ideal blend of optimism, intellect, creativity and ambition that brings a jolt of excitement for our teams and the brands we work with,” Schragger remarked. "Her exceptional creative achievements, coupled with her engaging personality and remarkable character, make her a dream fit for our agency. We are thrilled to start this journey guided by Elaine's creative leadership.
