Nestled in the vibrant heart of Silicon Valley's AI landscape, a groundbreaking initiative is set to emerge as a crucial link between nascent tech startups and influential brands. The initiative, named Silverside AI, is set to grant unprecedented access to cutting-edge technologies, revolutionizing marketing and advertising processes for brands willing to experiment during this critical early stage of the rapidly expanding AI boom.
Behind the launch is Pereira O’Dell and their agency partner, Serviceplan Group. Silverside, born out of Pereira O'Dell's original AI Lab and part of Serviceplan Group’s global AI ecosystem, represents a significant leap into the future of AI-powered creativity, aiming to reshape the landscape of advertising and marketing.
Led by Pereira O'Dell Co-Founders, PJ Pereira and Andrew O'Dell, Silverside AI welcomes Rob Wrubel as Managing Director—a seasoned Silicon Valley entrepreneur and innovation executive; as well as Director of AI Partnerships, Johnny Rohrbach. This strategic leadership team positions Silverside as a dynamic incubation and experimentation entity, focused on pioneering innovations in AI-powered media, data, optimization, creative, customer experience design, and operations.
As part of Serviceplan Group’s global AI strategy, Silverside AI stands as the latest manifestation, leveraging capabilities and insights across the network to scale its offering. Simultaneously, Serviceplan Group introduces an AI Lab headquartered in Munich, a European-based innovation center aimed at fortifying the Group's global AI capacities.
Operating out of Pereira O'Dell's West Coast office in the heart of San Francisco's tech scene, Silverside AI is strategically positioned to foster unique partnership opportunities within the burgeoning startup scene. Named after the Bay Area's agile Jack Silverside fish, the lab has already engaged with Pactto—an inaugural participant in the Silverside incubation program. Pactto aims to revolutionize how creative feedback is exchanged digitally. The lab also welcomes innovative tech partners GoCharlie, Boomy, Bithuman, and Rembrand.
"In Silicon Valley, the unique blend of creativity and technology fuels a culture of constant innovation. It's a place where engineering and creative minds naturally collide, constantly pushing the limits of what's possible," says Rob Wrubel, Managing Director of Silverside AI, bringing a seasoned Silicon Valley perspective as the original CEO of Ask Jeeves and an advisor to numerous tech startups.
Silverside AI's innovation projects, such as The Insights Machine, showcase the commitment to enhancing operational efficiency and fostering creative solutions. This AI-powered language processing tool aids strategists in creating interactive marketing personas, utilizing brands’ first-party data for more precise audience targeting.
"Silverside AI marks a significant milestone in our commitment to driving innovation in the advertising and marketing sector. Together, with our diverse and dynamic incubation program partners, we are excited to explore new frontiers and push the boundaries of AI-powered media, data, creative, and customer experience design," says Andrew O’Dell.
