New York, July 20th 2023: Did you know that one out of every two agencies can’t accurately predict how productive they can be?
This was one of the many operational insights generated from survey respondents' data in 2022's The State of Advertising and Marketing Agencies report.
We are pleased to announce the survey launch for 2023's 'The State of the Advertising & Marketing Industry'report! The resulting data will identify the biggest challenges facing agencies today.
Produced by COR in partnership with the IAA (International Advertising Association) and AdForum, the survey gathers data from ad agencies around the world to identify operational pain points. This year, COR aims to increase the respondent universe and the resulting data by asking new agencies to contribute to the survey.
To explore the data generated by the survey in 2022, click here.
This year's survey takes 5 minutes and is an opportunity to contribute your experience and thoughts.
The survey is open to agency staff around the world. Your point of view is very important! Please take five minutes to complete the questions. You will receive a copy of the report later this year plus an invitation to our exclusive webinar where we will share current market trends.
