Today, KB Home, one of the largest and most recognized homebuilders in the United States, announced that it has appointed Team One, Publicis Groupe’s fully integrated media, digital and communications agency, as its new strategic and creativeagency of record. The announcement comes after a competitive agency search.
Team One will oversee strategic positioning and creative strategy to further drive distinctiveness for the KB Home brand in the U.S. market. Acting as an extension of the KB Home marketing team, Team One will impact communication elements including paid media, digital and social media communications, collateral, signage and emerging channels.
“As the most customer-obsessed homebuilder in the world, we focus on building strong, personal relationships with our customers, delivering homes that are designed for contemporary living and engineered to be highly energy efficient, and providing homebuyers with the ability to personalize their new homes to fit their style and budget,” said Amit Desai, SVP and Chief Marketing Officer of KB Home. “We are thrilled to partner with Team One to further distinguish KB Home in the category and position us as the #1 choice among homebuyers. Team One’s experience with high involvement purchase categories and customer-centric clients was very impressive and made them the standout choice to be our brand partner. Together, we will elevate KB Home’s leadership position in the industry.”
“What really impressed us about KB Home is their higher aim to embrace homebuyers with the most intimate and personal experience fathomable, from start to finish. Customer-obsession is an understatement for the company,” adds Julie Michael, Team One’s Chief Executive Officer. “Our agency’s expertise working with innovative companies in complex categories makes us a great fit for elevating their profile as the category leader. Buying a home is one of the most important decisions someone will make in their lifetime. We love this opportunity to participate with KB Home in changing people’s lives for the better.”
The first work from this partnership is expected to hit the market in summer 2023.
About KB Home
KB Home is one of the largest and most recognized homebuilders in the United States, operating in 47 markets from coast to coast, and building over 670,000 quality homes in our more than 65-year history. What sets KB Home apart is our focus on building strong, personal relationships with every customer — from those buying their first home to experienced buyers — so they have a real partner in the homebuying process. No two KB homes are the same. That’s because every home is uniquely built for each customer, at a price that fits their budget. As the leader in energy-efficient homebuilding, KB Home was the first builder to make every home it builds ENERGY STAR® certified, a standard that fewer than 10% of new homes nationwide meet, and has built more ENERGY STAR certified homes than any other builder. An energy-efficient KB home helps lower the cost of ownership and is designed to deliver greater comfort and well-being than new homes without certification. Reflecting our commitment to creating an exceptional homebuying experience, KB Home is the #1 customer-ranked national homebuilder in third-party buyer satisfaction surveys. Learn more about how we build homes built on relationships by visiting kbhome.com.
About Team One
Team One is Publicis Groupe’s fully integrated media, digital and communications agency dedicated to helping premium brands thrive in the modern media landscape. With 450 employees, Team One has six North American offices, including its Los Angeles headquarters, Dallas, New York, Chicago, Atlanta and Boise. Team One clients include Lexus and the Lexus Dealer Association, Barclays, The Ritz-Carlton Hotel Company, W Hotels, Marriott International, Ste. Michelle Wine Estates, Harman International, Wisk, Hewlett Packard Enterprise, HP Inc., Simplot, Sparklight and Cathay Pacific. Named to Adweek’s Media Plan of the Year for its work with Lexus and Fast Company’s Best Workplaces for Innovators list, Team One continues to be recognized for its industry-leading work and unique culture that encourages innovation at all levels. To learn more about the agency’s work, team, and innovation ethos, visit TeamOne-USA.com.
