Social Media Winners: How Sephora and Nordstrom Are Winning the Holidays Online
“To measure which retailers have the best momentum on social media going into the holidays, Shareablee studied 109 big-box and department store brands across Facebook, Twitter and Instagram between Nov. 1 and Nov. 18. Nordstrom and Sephora are just nailing engagement, and each often uses a fairly simple strategy—posting glossy product photos.” Read more at Adweek.
Sanity Prevails in the UK as Black Friday Fails to Gain Traction
“After arriving in the U.K. just three years ago, Black Friday seems to have outstayed its welcome in Britain: Shoppers and retailers alike are not embracing the peculiarly American post-Thanksgiving shopping melee. Even the chain that imported Black Friday from the U.S. won’t be participating this year: Supermarket and retail powerhouse Asda brought the concept over from its American parent store Walmart. In 2014, despite high sales in electrical goods, the sales of its core food business fell during Black Friday, according to chief executive Andy Clarke.” Full story at Digiday.
AdForum’s Ad of the Day: “Train” by SS+K
Imagine That: Nazi Insignias Don’t Resonate with New Yorkers
“New York commuters have been raising eyebrows at a poor taste advertisement for Amazon Prime’s upcoming dramatic retelling of Philip K. Dick’s The Man in the High Castle which saw an entire subway carriage remodelled with Nazi insignia. Customised seat covers include American flags superimposed with a Third Reich eagle emblem and iron cross as well as flags representing the Japanese empire were installed on the 42nd Street shuttle to Times Square following an agreement between the Metropolitan Transportation Authority and Outfront Media.” Read the full story at The Drum.
Job of the Day: Designer, Graphic Designer, for Lippincott in New York City
On any given day, you might be designing a new logo for an international technology firm or developing a complete visual system for a non-profit. Working hand-inhand with the strategy team, you will have the opportunity to shape tomorrow's best brands. As a graphic designer, you will work as part of a team to uncover visual solutions for our clients' challenges. You will bring with you fresh ideas and be willing to share, critique and develop these concepts. Strong communications skills and comfortability working across all print and digital mediums is a must. More details at Lippincott.
Ad Words: Do You Know the Difference between “Healthy” and “Natural”?
“Lawmakers in D.C. today introduced legislation intended to overhaul the marketing and labeling of processed foods — revising everything from the nutrition panel to the ingredients list to the use of terms like “natural” and “healthy.” The Food Labeling Modernization Act [PDF] was introduced this morning in the House by Reps. Frank Pallone (NJ) and Rosa DeLauro (CT). In the Senate, Sens. Richard Blumenthal (CT) and Ed Markey (MA) submitted the same bill.” Full story at Consumerist.
Agency of the Week
DDB Worldwide: We believe that creativity is the most powerful force in business- it stirs emotion, influences minds and builds brands. The combination of brilliant creative ideas and extraordinary results is what sets DDB apart. We are not satisfied to be simply the most creative agency network in the world, but hold our creative ideas accountable for delivering business-building results. Our vision is to maintain our distinguished position by developing remarkable creative that transforms communication clutter into communication currency. Learn more at DDB Worldwide’s AdForum Profile.
