Chipotle Mexican Grill, an official partner of U.S. Soccer, has unveiled the latest edition of its ‘Real Ingredients for Real Athletes’ campaign during the Women’s World Cup.
Created in partnership with Venables Bell + Partners, this campaign distills an athlete's life story down to its most important ingredients, the ones that have fueled them forward and been integral to their journeys. The latest "Constant Ingredient" spot featuring U.S. soccer star and Chipotle fan Sophia Smith highlights how Chipotle's real food has fueled her through the highlights, setbacks, and comebacks of her incredible career.
The team worked with renowned music director Colin Tilley and drone pilot Alex Vanover to create this high-energy spot showcasing Sophia charging down the pitch, dribbling, juking, and scoring, all set to her internal monologue listing off the key ingredients that have brought her to this moment and soccer's biggest world stage.
This spot launches in conjunction with several other brand initiatives happening during the World Cup, including the return of Chipotle’s Bowls for Goals program, new menu items, and the launch of a new content series. For additional details, read Chipotle’s recent press release.
