If you like an OREO with your glass of milk – and who doesn’t? – you’ll know that the iconic cookie is made up of black and white layers. Just like a barcode, thought the smart cookies at VMLY&R, who exploited the similarity by using barcodes on milk bottles to create a promotion. All OREO fans had to do was scan the barcodes on the bottles to get a discount coupon for their favorite biscuits. The idea generated some yummy results for the brand, which saw sales rise by 7.3% on the previous year, while the campaign has so far won more than 20 international awards at the likes of Cannes Lions, New York Festivals and LIA.
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| Titulo | Oreocodes |
| Agência | VML Commerce |
| Campanha | Oreocodes |
| Anunciante | Mondelez |
| Marca | Oreo |
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