| Titulo | ADLaM |
| Brief | To help preserve the Pulaar language — and help fight illiteracy within the community — we worked with the Barry brothers to rebuild ADLaM for the digital age and put it in the hands of the 60 million Fulani across the globe connecting through technology.While alphabets usually take hundreds of years to evolve into their final form, we were able to speed the process, using real-time community feedback to revise ADLaM’s outdated letterforms.Taking inspiration from Fulani visual culture, we researched hundreds of traditional textile patterns and designs, uncovering their unique meanings to define the final form of the characters. By weaving their heritage into the solution, the Fulani saw themselves in their very own alphabet.This new version of the alphabet is being made accessible on over one billion devices around the world, enhancing the Fulani’s access to educational, business and social tools—ensuring both the language and culture ADLaM represents live on for generations. |
| Agência | McCann New York |
| Campanha | ADLaM |
| Anunciante | Microsoft |
| Marca | Microsoft |
Quer ver todos os créditos? this content is for subscribers only
Subscrever
Já é assinante ? Log On
| |
| Data da primeira Transmissão/Publicação | Somente assinantes |
| Sector Empresarial | Somente assinantes |
| História | Somente assinantes |
| Filosofia | Somente assinantes |
| Problema | Somente assinantes |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Música | Human |
| Director de publicidade | Ka....en H..l Somente assinantes |
| Director de publicidade | C...l Ph....ps Hu.....son Somente assinantes |
| Director de publicidade | S...e S....ns Somente assinantes |
| Director de publicidade | H...ah W....ng Somente assinantes |
| Director de publicidade | L..i G...s Somente assinantes |
| Client Global Creative Director | S..n S...r Somente assinantes |
| Client Senior Creative Director | P....is M...hy Somente assinantes |
| Client Creative Director | S...e F...e Somente assinantes |
| Director de publicidade | K...na R..k Somente assinantes |
| Director de publicidade | A....ey F....ov Somente assinantes |
| Director de publicidade | Kr.....er G...er Somente assinantes |
| Director de publicidade | S...a L....ey Somente assinantes |
| Produtor | K...y B....er Somente assinantes |
| Estrategista | S...e W...s Somente assinantes |
| Director de publicidade | .i D....ls Somente assinantes |
| Director de publicidade | A...ew G...s Somente assinantes |
| Regional Chief Creative Officer | S..n B...n Somente assinantes |
| Chief Creative Officer | S...ne Mi.....ton Somente assinantes |
| Chief Creative Officer | P...re L...on Somente assinantes |
| EVP, Global Executive Creative Director | Cr....na R...a Somente assinantes |
| EVP, Global Executive Creative Director | P..e J....on Somente assinantes |
| EVP, Head of Design | M..t ..n L....en Somente assinantes |
| Design Director | M..k Ph.....ut Somente assinantes |
| Designer | C...ho ..n Somente assinantes |
| Designer | M...k D...ee Somente assinantes |
| Senior Creative technologist | A...ia F..r Somente assinantes |
| Senior Art Director | M...y B...dy Somente assinantes |
| Senior Copywriter | S...h W...er Somente assinantes |
| Associate Creative Director / Art Director | K...o K..o Somente assinantes |
| Associate Creative Director / Copywriter | L...s R....ro Somente assinantes |
| Group Creative Director/Art Director | Gu.....me R..z Somente assinantes |
| Group Creative Director / Copywriter | L...s C...�o Somente assinantes |
| EVP, Chief Production Officer | A...n K...n Somente assinantes |
| SVP, Executive Integrated Producer | S...y F...m Somente assinantes |
| Senior Integrated Producer | .J S...r Somente assinantes |
| Senior Integrated Producer | J..y S...on Somente assinantes |
| Junior Producer | T...ae D...s Somente assinantes |
| Videographer | K...e H...y Somente assinantes |
| Senior Music Producer | C....en Da.....om Somente assinantes |
| Junior Music Producer | M....on R..e Somente assinantes |
| Chief Strategy Officer | E...a Y..r Somente assinantes |
| VP Strategy Director | A...eo P...a Somente assinantes |
| Associate Strategist | K..a J....on Somente assinantes |
| Pós produção | C...t .Y Somente assinantes |
| Realizador | J..n D..i Somente assinantes |
| Director/Photographer | A...ew Z....er Somente assinantes |
| Fotógrafo | K....ja F...h Somente assinantes |
| Announcer | S....ma Somente assinantes |
| Creator | Ib....ma B...y Somente assinantes |
| Creator | Ab.....ye B...y Somente assinantes |
| Typeface Design | M..k J...a Somente assinantes |
| Typeface Design | N..l P...l Somente assinantes |
| Typeface Design | A...ew F...t Somente assinantes |
| Textile Expert | D...an C...ke Somente assinantes |
Anúncios relacionados
Job Board
O mais recente em AdForum
