Worldwide, about 8% of men and 0.5% of women are color blind, which can affect their perception of the colors red, green and blue. This trait often remains undetected among children until they’re between 6 and 8 years old, which can lead to problems in school and daily life. In order to aid early detection, online store Babyshop has launched a range of dual-color pencils, combining “normal” rainbow colors with the hues a color blind person would see. These are used for simple screening sessions using coloring books in selected schools in Dubai, allowing on-the-spot detection of color blindness. The experiment is due to be expanded to other schools in Dubai and potentially further afield.
|
|
Titulo | ColourCheck |
Agência | Publicis Middle East |
Campanha | ColourCheck |
Anunciante | Landmark Group |
Marca | Babyshop |
Quer ver todos os créditos? this content is for subscribers only
Subscrever
Já é assinante ? Log On
| |
Data da primeira Transmissão/Publicação | Somente assinantes |
Sector Empresarial | Somente assinantes |
História | Somente assinantes |
Filosofia | Somente assinantes |
Tipo de Mídia | Case Study |
Comprimento | |
Chief Executive Officer (CEO) | B...el K...sh Somente assinantes |
Chief Strategy Officer | T...ab R..s Somente assinantes |
Chief Creative Officer | R...el A....to Somente assinantes |
Director criativo | M....ed B....HE Somente assinantes |
Arti Director / Concept | T..a B...a Somente assinantes |
Art Director / Photographer | R..f Ba.....on Somente assinantes |
Senior Copywriter | N....as R....rd Somente assinantes |
Senior Designer | J....da ..n R...en Somente assinantes |
Realizador | I...m R....an Somente assinantes |
Senior Art Director | M....ed Y....ef .l N...ar Somente assinantes |
Senior Copywriter | h..i m...en Somente assinantes |
Business Leader | V...y Kr....ni Somente assinantes |
Produtor | A...d E...by Somente assinantes |
Director de arte | Moh........ssef .l N...ar Somente assinantes |
Estratégico Business Lead | V...y Kr....ni Somente assinantes |
Producer | A...d E...by Somente assinantes |