| Titulo | Liquid Billboard |
| Brief | 32% of women in the world don’t feel comfortable swimming in public.In the Middle East, that number rises to 88%.The world’s first swimmable billboard. Made to encourage every woman in Dubai to become ambassadors of adidas’ new inclusive swimwear collection, irrespective of their shapes, ethnicities, abilities or religion.By physically diving in, each woman became part of the global conversation.The 5-meter high and 3-meter deep that doubles as a fully usable swimming pool capable of holding 11500 gallons of water, was built in less than three weeks.The structure was fitted with special underwater cameras that transformed every woman’s experience into personalized adidas posters, and live-streamed every dive on the city’s largest digital display at Dubai Mall.Women who’ve only seen athletes and models on billboards, saw themselves celebrated the same way. Breaking down personal and societal barriers to finding their confidence in water. |
| Agência | Havas Worldwide Middle East |
| Campanha | Beyond the Surface |
| Anunciante | adidas |
| Marca | adidas |
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| Posted | Novembro 2021 |
| Sector Empresarial | Somente assinantes |
| História | Somente assinantes |
| Tipo de Mídia | Case Study |
| General Manager | F...o Si....ra Somente assinantes |
| Director executivo criativo | J..o Me....os Somente assinantes |
| Director assistente criativo | An....an Bha......rya Somente assinantes |
| Director de arte | Jo....an C..z Somente assinantes |
| CONTENT MANAGER | M...az S...r Somente assinantes |
| Content Creator | A...d R...an Somente assinantes |
| Account Manager | J....ne ..b Somente assinantes |
| Project Assistant | G...ge G...on Somente assinantes |
| Produtora | J..k M...on Wo.....de D...i Somente assinantes |
| Director assistente criativo | R....go N...za Somente assinantes |
| Head of Growth | C...os N...l Somente assinantes |
| Diretor de Estratégia | A...an M....cu Somente assinantes |
| Communications Director | R...n K...m Somente assinantes |
| Communications Executive | S...a M...eb Somente assinantes |
| VP Brand Adidas Emerging Markets | A...ud Je.....ard Somente assinantes |
| Senior Director Brand adidas MENA | A...th Go....th Somente assinantes |
| Senior Manager Brand Communications Emerging Markets | A...n Sa....at Somente assinantes |
| Director of Brand Communications & Sports Marketing | P..l O'....or Somente assinantes |
| Marketing Operations Manager | Gi....na Al....re Somente assinantes |
| Director assistente criativo | R..h N...an Somente assinantes |
| VP Director of Production | C...re B...er Somente assinantes |
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