Instagram filters are often used by aspiring or successful influencers to tweak and even change their looks, creating an idealised form of beauty that’s impossible to attain in real life. Not a great thing for the mental health of women. But what if filters could provide positive health benefits? Enter Johnson & Johnson, which used a filter to aid the early detection of breast cancer. Combined with clear indications about how and where to examine their breasts, a mirror-effect filter helped women search more effectively for signs that might require closer attention. And as it’s just a filter – which blocks the user from posting any images – the tool did not fall foul of Instagram’s notorious “breast censorship” policy. The idea won a silver at the Clio Health awards. |
|
Titulo | Self-Exam Filter |
Agência | Wunderman Thompson |
Campanha | Self-Exam Filter |
Anunciante | Johnson & Johnson |
Marca | Johnson & Johnson |
Quer ver todos os créditos? this content is for subscribers only
Subscrever
Já é assinante ? Log On
| |
Data da primeira Transmissão/Publicação | Somente assinantes |
Sector Empresarial | Somente assinantes |
Tipo de Mídia | Social Media |
Comprimento | |
Chief Creative Officer | K..a M....le Somente assinantes |
Director criativo | N....ás R...nó Somente assinantes |
Director criativo | ..a Ca.....nti Somente assinantes |
Director de arte | L....ia Ro.....es Somente assinantes |
Redator | H....sa R....ro Somente assinantes |
Executive Business Director | T....na G...s Somente assinantes |
Director de contas | M....na N...er Somente assinantes |
Executivo de contas | An....sa Ta.....ni Somente assinantes |
Executivo de contas | I....la R..e Somente assinantes |
Chefe de produção | M...el Gu....si Somente assinantes |
Editor | M...z J...or Somente assinantes |
Chief Strategy Officer | S...la P...ni Somente assinantes |
Planeador estratégico | B...o P...m Somente assinantes |