Titulo | See the extraordinary everywhere |
Brief | ZEISS campaigns have always focused on product innovation and eye protection. The brand, known worldwide for its expertise and innovation, can be perceived as a very technical, even distant brand.The film shows the true face of the brand on a worldwide scale, a premium brand with scientific DNA and poetic precision trough a visual and audio sensorial experience.Visual amazement, invitation to look at things differently, to contemplate them, to look at them carefully, the film is edited in a hyper-dynamic way with more than 40 shots over a whole day, from wake-up to bedtime. The direction, all in subjective vision and hearing, immerses into the invisible hero’s eyes and mind. The mosaic of sounds immerses the viewer in the character's emotions while amplifying the concept of the film. The film's sound production required a great deal of research, precision and editing to create a sensory, peaceful and original soundtrack. |
Agência | DENTSU CREATIVE |
Campanha | See the extraordinary everywhere |
Anunciante | Zeiss Vision Care |
Marca | ZEISS |
Quer ver todos os créditos? this content is for subscribers only
Subscrever
Já é assinante ? Log On
| |
Data da primeira Transmissão/Publicação | Somente assinantes |
Sector Empresarial | Somente assinantes |
História | Somente assinantes |
Filosofia | Somente assinantes |
Tipo de Mídia | Interatividade |
Comprimento | |
Empresa de design sonoro | Chez Jean |
Director executivo criativo | S�.....ien Z...ni Somente assinantes |
Director de arte | J...en M...n Somente assinantes |
Redator | D...en L..t Somente assinantes |
Produtor da agência | V....rie J...k Somente assinantes |
Realizador | K..e .c M...en Somente assinantes |
Produtora | DI....ER Somente assinantes |
Producer | F...a B...el Somente assinantes |
Chefe de produção | Ju....te Ga.....lt Somente assinantes |
Pós produção | T..n .O Somente assinantes |