| Titulo | The Endless Recipe |
| Titulo (língua original) | La receta sin fin |
| Brief | Food waste is the pandemic that has been going on for years. Globally, 1.3 billion tons of food are wasted each year and a third of this happens in households. We had a challenge: raising awareness about food waste in homes by reverting the negative perception of leftovers, and giving people the tools to reinvent leftovers instead of discarding them.To achieve this, during World Food Day we partnered with the Food and AgricultureOrganization of United Nations (FAO) and the Argentine Advertising Council, to join the most watched live cooking shows in Argentina with a single anti-waste recipe: The Endless Recipe.We took the leftovers from the first show that aired to the next one, so that they could become the ingredients of a new recipe. Again and again, we took the leftoversfrom show to show, eliminating food waste and inspiring families to dothe same. |
| Agência | Wunderman Buenos Aires |
| Campanha | The Endless Recipe |
| Anunciante | Organización de las Naciones Unidas para la Alimentación y la Agricultura, and Consejo Publicitario |
| Marca | Organización de las Naciones Unidas para la Alimentación y la Agricultura, and Consejo Publicitario Argentino |
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| Posted | Dezembro 2020 |
| Sector Empresarial | Somente assinantes |
| História | Somente assinantes |
| Tipo de Mídia | Case Study |
| Regional Chief Creative Officer | Se.....an Ta....ga Somente assinantes |
| Regional Chief Creative Officer | D...el M....er Somente assinantes |
| Chief Creative Officer | N....ia Be.....sa Somente assinantes |
| Director criativo | A...ea V....ra Somente assinantes |
| Director criativo | D....al H..d .f ..t Somente assinantes |
| Redator | N....ás Tr.....se S....et Somente assinantes |
| Director de arte | Sa....go E....vez Somente assinantes |
| Creative Lead | P...a A..l Somente assinantes |
| Produtor da agência | Jo....na E...l Somente assinantes |
| General Account Director | E...na K...an Somente assinantes |
| Director de contas | D..a .i L...o Somente assinantes |
| Editor | Li....ro D..z Somente assinantes |
| Design de imagens | Li....ro D..z Somente assinantes |
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