Titulo | #DefyTheName |
Brief | Anti-bullying activist Monica Lewinsky wanted to create a sense of community among those being bullied so they know they’re not alone. #DefyTheName shows that some of the most successful people were also called names, but they didn’t let that define who they became. Celebrities used the spiteful nicknames they were called growing up during a TV interview, a talk show appearance, a red carpet event, a graduation commencement speech and an awards show. Never let the names you are called define you. |
Agência | BBDO New York |
Campanha | Defy The Name |
Anunciante | Monica Lewinsky / Anti-Bullying |
Marca | Monica Lewinsky / Anti-Bullying |
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Posted | Novembro 2019 |
Sector Empresarial | Somente assinantes |
História | Somente assinantes |
Tipo de Mídia | Interatividade |
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