MullenLowe Group is a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. We are a global creative boutique of distinctive diverse agencies, rich in local culture with both intimacy and scale, present in more than 65 markets with over 90 agencies. With a hyperbundled operating model, global specialisms include expertise in brand strategy, and through the line advertising with MullenLowe; creatively driven digital transformation with MullenLowe Profero; media and communications planning and buying with Mediahub; customer engagement with MullenLowe Open; brand and corporate PR, social influence, purpose and sustainability consulting with MullenLowe Comms. We are focused on delivering an Unfair Share of Attention for clients’ brands and are consistently ranked among the most awarded creative and effective agency networks in the world. For nine years, MullenLowe Group has topped the Effie Index as the most effective global network in terms of points per dollar revenue, in 2018 was named to the Ad Age Agency A-List and in 2019 was ranked in the top ten ‘Top Agency Networks for Creativity’ in the WARC Creative 100.
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MullenLowe U.S. Wins TaxAct
MullenLowe U.S. embarks on disruptive brand campaign for TaxAct as new AOR
A multimedia drive is scheduled to launch in early 2020, coinciding with tax-preparation season.
MullenLowe U.S. will lead the creative charge for TaxAct as its agency of record.
The duo is already working on a disruptive new brand campaign designed to inspire and engage consumers looking for innovative solutions to simplify the tax-preparation process.
“We have big ambitions and growth goals for the TaxAct brand, and we’re excited to have a new agency partner who shares our passion and belief in the power of breakthrough creativity to propel businesses,” said Michelle Hagen, chief marketing officer at TaxAct.
“MullenLowe presented an idea that is provocative, is progressive, and aligns with our brand purpose of empowering people in the complex tax-preparation process.”
It follows a competitive agency review which kicked off in June.
The pitch was led by Janet Bustin, founder of Myzyme, a marketing consultancy based in Dallas, Texas.
TaxAct will be working with MullenLowe’s New York–based team, including President Kelly Fredrickson, Managing Director Rebekah Pagis, Executive Creative Directors Dave Weist and Tim Vaccarino, and Head of Strategy Jonny Gadd.
A multimedia campaign is scheduled to launch in early 2020, coinciding with tax-preparation season.
“The independent spirit of TaxAct was a real magnet for us,” said Fredrickson. “They have a strong challenger mentality. It’s an exciting brief and opportunity for our strategic and creative thinkers, and it’s very gratifying to have the work we presented during the pitch be selected to go to market.”