| Titulo | A Pawn Can Beat The King |
| Brief | We found the powerful graphic symbol that clearly connects with the story, and can show us a huge world problem in simply way. The Ukrainian Chess Federation and chess athletes themselves have a limited audience. That's why even really resonant and brave act that cost a current world champion her status, could remain unnoticed without our help.«A pawn can beat the king» — story about the big changes that a small pawn can cause. The current world champion in chess declared a boycott for Saudi Arabia and refused to play in a country that violates women's rights. Athlete automatically lost 2 championship titles which she had. However, she did it consciously.The most important is fast reaction to the situation. In 2 days after Ukrainian chess champion announced her decision, we created a laconic poster to support her position and draw attention to huge, modern world problem.The main achievement of the poster: it withdrew the discussion of women rights violation from the narrow sports community to the grass-roots. |
| Agência | Saatchi & Saatchi Ukraine |
| Campanha | A Pawn Can Beat The King |
| Anunciante | International Triennial of Eco-posters "The 4th Block" |
| Marca | Social Poster |
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| Posted | Novembro 2018 |
| Sector Empresarial | Somente assinantes |
| História | Somente assinantes |
| Tipo de Mídia | Poster |
| Director criativo | K...a Sc.....er Somente assinantes |
| Redator | Y..a T...o Somente assinantes |
| Director de arte | I...a B...ar Somente assinantes |
| Fotógrafo | N....ia Iv....na Somente assinantes |
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