TituloBohemian Rhapsody
Campanha Bohemian Rhapsody
Anunciante John Lewis
Marca John Lewis & Partners + Waitrose & Partners

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Televisão e Cinema
Trilha sonoraSomente assinantes
Pós produção
Empresa de produção
Realizador D...al W...on Somente assinantes
Produtora B...k L...on Somente assinantes
Director criativo ..m V...e Somente assinantes
Director de arte ..m V...e Somente assinantes
Redator ..m V...e Somente assinantes
Director criativo P..l K...t Somente assinantes
Director de arte P..l K...t Somente assinantes
Redator P..l K...t Somente assinantes
Chief Creative Officer R....rd B..m Somente assinantes
Chief Executive Officer (CEO) T...y E...v Somente assinantes
Producer E..n B...n Somente assinantes
Director de fotografia L...s Sa....en Somente assinantes
Designer de produção C...s O..y Somente assinantes
Production Manager Be....ce W...en Somente assinantes
Produtor executivo J...s St.....me Somente assinantes
Director de contas .o L....er Somente assinantes
Planeador Ch.....te W..d Somente assinantes
Account Manager ..m P...rs Somente assinantes
Diretor dos Negócios ..m B...n Somente assinantes
Agência de Mídia M....ng Go....eb ..D Somente assinantes
Planejador de Mídia A...ew D...y Somente assinantes
Planejador de Mídia Ju....ne ..u Somente assinantes
Planejador de Mídia Ge.....ne R....ay Somente assinantes
Planejador de Mídia H...ah G....er Somente assinantes
Planejador de Mídia L...en A....rd Somente assinantes
Pós produção ..y Ri.....son Somente assinantes
Editor ..e G...t Somente assinantes
Audio Post Production F....ry Somente assinantes
Efeitos especiais ..m H....ng Somente assinantes
Colorist Jea......ent S...t Somente assinantes
Sound Designer A....ny M...e Somente assinantes
Sound Designer M..k H...s Somente assinantes
Director de publicidade C...g I...is Somente assinantes
Director de publicidade B...y B...k Somente assinantes
Director de publicidade ..z Le....on Somente assinantes
Director de publicidade E..a W..d Somente assinantes
Director de publicidade K...e G...d Somente assinantes
Director de publicidade S..a P...ce Somente assinantes
Director de publicidade M...in G...ge Somente assinantes
Director de publicidade R...rt E....od Somente assinantes
Director de publicidade J...ne M...ey Somente assinantes
Director de publicidade As....gh V...ll Somente assinantes
Director de publicidade J...s W..d Somente assinantes
Director de publicidade Sa....ha H...nd Somente assinantes
Managing Partner M....da H....ll Somente assinantes
Production Coordinator St....ia M....ti Somente assinantes
Assistant Editor L..h B...on Somente assinantes
Diretor de Estratégia M...in Be....ey Somente assinantes

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Latest News

John Lewis & Partners and Waitrose & Partners launch first ever joint Christmas TV advert, ‘Excitable Edgar’

In their first ever joint Christmas campaign, John Lewis & Partners and Waitrose & Partners have come together to create an advert which tells the heartwarming story of a little girl and her friendship with an excitable young dragon.

‘Excitable Edgar’ is a two minute thirty second advert set to the iconic song ‘Can’t fight this feeling’ by REO Speedwagon and re-recorded by Dan Smith, lead singer of the band Bastille. It centres around the theme of bringing people together at Christmas time through delicious food and thoughtful gifts, which show loved ones how much you care.

The story follows a little girl, Ava, who is eagerly preparing for Christmas along with her family and friends. This includes an enthusiastic dragon called Edgar who, unable to contain his excitement for the festivities, is finding it increasingly hard to control his instinct to breathe fire.

The ad follows the pair as they attempt to join in with seasonal activities - with some unexpected consequences. Ice-skating is brought to a standstill when Edgar, in his festive excitement, accidentally melts the ice-rink. A carefully built snowman is reduced to a puddle and the annual dressing of the village Christmas tree ends in disaster once Edgar is involved.

Worried he will ruin the Christmas festivities even further, Edgar shuts himself away. But his best friend Ava dreams up the ideal way to show Edgar how much she cares about him. She presents him with the perfect gift - a delicious Christmas pudding - which ensures he plays a unique role in the spectacular village feast, lighting up Christmas in his own special way.

Martin George, Partner and Customer Director, Waitrose & Partners, said: “The magic of friendship and making our loved ones feel special, are some of the most wonderful things about this time of year. The Christmas pudding in the final scene is not just the showpiece of a spectacular feast which brings all the villagers together. It’s a reminder that a thoughtful gesture - whether that’s a delicious meal or a special gift - can mean so much.”

Craig Inglis, Partner and Customer Director, John Lewis & Partners, said: "I'm delighted our two brands have come together for this year's Christmas campaign. It started from a spark of an idea - a little dragon's excitement about Christmas - and became the story of how someone goes the extra mile for their best friend to give just the right gift. It's a funny, heart-warming story that will resonate with our customers as they seek out the perfect gifts for their loved ones this Christmas.”

Dan Smith, lead singer of alt-pop band Bastille said; “It’s so great to be asked to be part of this year’s John Lewis Christmas ad. As a band we’ve always had a lot of fun putting a twist on classic songs, and it’s been so good to be a part of this orchestral version of an eighties classic. We’re hoping we get an Edgar for Christmas too!”

From 6.00am on Thursday 14 November, Partners at both John Lewis and Waitrose were the first to share the advert on their social media channels using the hashtag #WeArePartners and #ExcitableEdgar. The advert has launched on both brands’ social media channels and on Johnlewis.com and Waitrose.com at 7.00am this morning.

The ad will first air on television during ITV’s The X Factor: Celebrity on Saturday 16 November. 

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