Dengue, zika and chikungunya. They may sound like World Cup soccer players, but in fact they’re deadly viruses spread by mosquitos. In tropical countries like Brazil, where frequent rainfall leaves pools of standing water that are mosquito breeding grounds, the fight against fatality is a daily one. But the association Habitat for Humanity and the agency BETC have come up with an ingenious new weapon – a dissolving poster. Targeting favelas and similar high-risk areas, the posters first inform inhabitants about the need to protect themselves against mosquito bites. Then, when it rains, the posters dissolve into an insecticide that’s harmless to humans – and the environment – but fatal to mosquito larvae. In Brazil, print is not dead; it’s deadly. |
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Titulo | The Dissolving Poster |
Agência | BETC HAVAS |
Campanha | The Dissolving Poster |
Anunciante | Habitat for Humanity |
Marca | Habitat for Humanity |
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Data da primeira Transmissão/Publicação | Somente assinantes |
Sector Empresarial | Somente assinantes |
História | Somente assinantes |
Tipo de Mídia | Exterior |
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Chief Creative Officer | ..r ..y Somente assinantes |
Director executivo criativo | R....fo B....to Somente assinantes |
Director criativo | D...el SC....ON Somente assinantes |
Equipa criativa | V...r P...o Somente assinantes |
Equipa criativa | J..é P...o Bo.....ni Somente assinantes |
Equipa criativa | G....vo L..l Somente assinantes |
Equipa criativa | F....pe A...u Somente assinantes |
Equipa criativa | A....ico V...r Somente assinantes |
Equipa criativa | C...o L...s Somente assinantes |
Producer | M....ne G...el Somente assinantes |
Producer | C...ia N...i Somente assinantes |
Graphic Producer | G...ar S...a Somente assinantes |
Graphic Producer | C...os Va.....no Somente assinantes |
Graphic Producer | P...nio J...or Somente assinantes |
Graphic Producer | R...on .e V...o Somente assinantes |
Graphic Producer | M...os Na.....nto Somente assinantes |
Graphic Producer | R...ta G....ni Somente assinantes |
Graphic Producer | J....na A....es Somente assinantes |
Produtora | T...or F...es Somente assinantes |
Realizador | . V...�o Somente assinantes |
Produção de som | C...a Somente assinantes |
Director de publicidade | B....ara Fi.....edo Somente assinantes |
Director de publicidade | C...la S...os Somente assinantes |