Titulo | Engraved Memories |
Brief | The first school desks that get students talking about bullying.We created the first school desks with engraved illustrations that will launch a discussion. They directly reach students in their environment and create a unique experience close to their habits (school desks have always inspired students, letting them write and draw moods, fragments of stories). We chose a visual vocabulary that speaks to them with the help of 10 famous artists. These illustrations come to life in augmented reality with a dedicated mobile app that reveal the full stories. Therefore, these engravings automatically get students and teachers talking about bullying. A website (ose-en-parler.ch meaning dare-to-speak.ch) was created to continue the dialogue. |
Agência | Havas Village Geneva |
Campanha | Engraved Memories |
Anunciante | Action Innocence |
Marca | Action Innocence |
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creative | R....el S...n Somente assinantes |
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Redator | M....eu Cu....er Somente assinantes |
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Video Company | Se.....tv Somente assinantes |
Managing Director | Damien Fournier |
Creative Director | Gabriel Mauron |
Art Director | Simeon Brandner |
Copywriter | Antoine Karpat |
Copywriter | Mathieu Cuvelier |
Creative | Raphael Stein |
Lead Technology | Camille Delesalle |
Lead Technology | Kevin Schroeyers |
Project Manager | Pauline Charuel |
Producer | Jean-Frédéric Passot |
Producer | Benoit Barneoud |
Producer | Lisa Carmona |
Art Director | Yannice Berthault |
Art Director | Bastien Langlade |
Developer | Alexis Bouhet |
Developer | David Verlangieri |
Developer | Etienne Chaumont |
Developer | Lou Batier |
Cabinetmaker | Brice Baleydier |
Motion Designer | Julier Royer |
Motion Designer | Nobl |
Director | Ahmed Hadj Ameur |
DOP | Arthur Fanget |
1st assistant | Jonathan Grimault |
Assistant Director | Anthony Mastronicola |
Sound Engineer | Matthieu Reynaud |
Set Photographer | Vincent Maure |
1st Production Assistant | Pauline Fivel |
Entrant Company | HAVAS GENEVA |
Idea Creation | HAVAS GENEVA |