| Titulo | Ash to Art |
| Brief | When the Glasgow School of Art was destroyed in a catastrophic fire, J. Walter Thompson London asked 25 artists to turn ashes from the blaze into original artworks. These were then auctioned to help pay for the school’s restoration. Each piece of ash was given a powerful meaning and context by a label identifying it as "Bookcase. Charles Rennie Mackintosh. C. 1909". These reminders of a much-loved art school touched the hearts of even the most charity-fatigued artists. |
| Agência | J. Walter Thompson London |
| Campanha | Ash to Art |
| Anunciante | Glassglow School of Art |
| Marca | Glasgow School of Art |
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| Posted | Novembro 2017 |
| Sector Empresarial | Somente assinantes |
| História | Somente assinantes |
| Tipo de Mídia | Exterior |
| Redator | G...s He....th Somente assinantes |
| Redator | B..l H....ey Somente assinantes |
| Director de arte | G...s He....th Somente assinantes |
| Director de arte | B..l H....ey Somente assinantes |
| Realizador | L..f J....on Somente assinantes |
| Produtor da agência | K..e D...an Somente assinantes |
| Designer gráfico | C...s H...on Somente assinantes |
| Director de contas | S...ia Re....ve Somente assinantes |
| Director de contas | L...ey H....on Somente assinantes |
| Account Manager | J...h W...h Somente assinantes |
| Editor | J...h W...h Somente assinantes |
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