| Titulo | Karma Chameleon |
| Brief | Nothing is as sticky as the melody of a great pop song, or so-called “earworm”. That’s why 3M took the hooks of three of the catchiest tunes ever, and put them on billboard sites across Hong Kong. Individually hand-lettered by one of the world’s leading tape artists using actual 3M duct tape, each billboard showed 3M’s sticking power in a unique way that’s as simple as it is memorable. When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song. That’s why 3M took the hooks of some of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. They were individually hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape. |
| Agência | Cheil Germany |
| Campanha | The Adhesive Billboards That Keep Sticking In Your Mind |
| Anunciante | 3M |
| Marca | 3M |
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