Titulo | The Virtual Crashboard |
Titulo (língua original) | Le simulateur d'impact (anglais) |
Brief | An interactive digital billboard was erected near busy pedestrian crossings all over the Paris area. Equipped with a motion detector, speaker, and camera, the smart billboard made the sound of squealing tyres whenever a pedestrian attempted to cross the road when the red man was showing. The frightened faces of the pedestrians were projected directly onto the billboard and shown alongside the caption: “Don’t risk looking death in the face. Check the lights and cross safely”. Pictures and films of the frightened faces were used as an online awareness-raising tool. |
Agência | Serviceplan Group France |
Campanha | The Virtual Crashboard |
Anunciante | Délégation à la sécurité routière [ex Direction de la Sécurité et de la Circulation Routières (DSCR) |
Marca | Sécurité routière IDF |
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Tipo de Mídia | Interactive Outdoor Experience |
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Director criativo | D...el P...z Somente assinantes |
Director assistente criativo | L...nz La......ner Somente assinantes |
Director assistente criativo | F...z R�.....cher Somente assinantes |
Director de arte | Fr....ois L....nt Somente assinantes |
Chief Creative Officer | Al.....er S...ll Somente assinantes |
Redator | Be....in C...é Somente assinantes |
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Motion Design | D...is F...z Somente assinantes |
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Editor | An.....que M....au Somente assinantes |
Sound Engineer | Al.....re P....er Somente assinantes |