We have all experienced this moment during the Holiday season when we received a chocolate box and we feel obliged to share the chocolates with everyone. And finally there's almost nothing for us at the end... However a chocolate box means also the pleasure of sharing. GODIVA and the agency McCann New York have thus created the sharing box. How? The box contains two boxes: one to keep and one to offer. The packaging to offer contains also a box to keep and one to offer and so on until individual chocolates. GODIVA has thus found an original way to spread the joy of christmas in satisfying its clients' greed. |
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| Titulo | The Box that Keeps Giving |
| Agência | McCann Worldgroup |
| Campanha | The Box That Keeps Giving |
| Anunciante | Godiva |
| Marca | Godiva |
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| Data da primeira Transmissão/Publicação | Somente assinantes |
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| Tipo de Mídia | Packaging, marcas e design |
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