Titulo | Eiffel Tower All Yours |
Brief | In 2016, premium US rental vacation provider HomeAway launched in Europe, where the brand was relatively unknown. How to spread the message that it delivered unique vacation experiences? By partnering with a unique place: the Eiffel Tower in Paris. For the very first time, a pop-up apartment was created on the first floor of the tower. And thanks to a competition run by HomeAway, a handful of lucky families won the chance to stay there for a single magical night. |
Agência | Saatchi & Saatchi France |
Campanha | HomeAway - Eiffel Tower All Yours |
Anunciante | HomeAway.com |
Marca | HomeAway Vacation rentals |
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Posted | Novembro 2016 |
Sector Empresarial | Somente assinantes |
História | Somente assinantes |
Tipo de Mídia | Case Study |
Director criativo | Ph....pe R...el Somente assinantes |
Director criativo | C..l H....rg Somente assinantes |
Director de arte | V....nt B...rd Somente assinantes |
Director de arte | O....er P...e Somente assinantes |
Managing Diretor | O....er D....ès Somente assinantes |
Managing Diretor | Ph....pe Me....on Somente assinantes |
Diretor de Planejamento Estratégico | Ba.....ne R....rs Somente assinantes |
Director de contas | R...ne Ro....er Somente assinantes |
Director de contas | Gu.....me N...s Somente assinantes |
Director de publicidade | P....ne L...rs Somente assinantes |
Director de publicidade | C...é O...e Somente assinantes |
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Production Manager | T...ik Ma....fi Somente assinantes |
Account Manager | J....ca Xav........elin Somente assinantes |