| Titulo | Flash of Light |
| Brief | A father gives his son a torch as a gift. Later, we see the boy in hospital. He gets up at night and begins signalling with the torch using Morse code. Staying nearby, the father sees the flashes. He decodes the question: “Are you there dad?” He flashes a reply: “I am always here buddy.” The boy asks: “When are you going to bed?” Dad signals: “Not until you fall asleep.” Ronald McDonald House is a temporary home for families of seriously ill children who have a special need to be close. |
| Agência | DDB Copenhagen |
| Campanha | Flash of Light |
| Anunciante | McDonald's |
| Marca | Ronald McDonald House |
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| Posted | Novembro 2016 |
| Sector Empresarial | Somente assinantes |
| História | Somente assinantes |
| Problema | Somente assinantes |
| Tipo de Mídia | Televisão |
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