| Gaming and digital have a great impact on daily life. Björn Borg have developed its activities not only around underwear but to a sporty fashion in general. Its next generation of products will be represented by a videogame. The launch is planned for next January. To continue with its innovative marketing strategy in building a strong brand to drive sales, Björn Borg has used its traditional fashion show to tease the audience with the future videogame. During Stockholm Fashion week, Björn Borg Spring/Summer 2015 show and collection has been inspired by the digital world with models looking like avatars and the set-up looking like and inspired by the upcoming game | |
| Titulo | Fashion Show during the Fashion Week in Stockholm |
| Agência | Garbergs |
| Campanha | Fashion Week in Stockholm |
| Anunciante | Björn Borg |
| Marca | Björn Borg |
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| Data da primeira Transmissão/Publicação | Somente assinantes |
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| História | Somente assinantes |
| Tipo de Mídia | Viral |
| Comprimento | |
| Show Director | ..a Å....und Somente assinantes |
| Director de arte | L...a M....ind Somente assinantes |
| Música | E..k H..l Somente assinantes |
| Produtora | L..k d....ls Somente assinantes |
| Producer | M...us Pe.....son Somente assinantes |
| Director de publicidade | B...rn B..g Somente assinantes |
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