| Every day, countless documents are printed and thrown out once read. To reduce the waste of paper, you can use double-sided printing or even reduce the font. But can we give paper a second life? Of course, with recycling. Cheil China has gone even further for the association Friends of the Earth in creating a practical solution: the disappearing ink. The formula has been elaborated to fade gradually after 2 or 3 days. Thus, instead of shredding or wasting the papers, office workers are able to re-use the same paper in the printer. It’s an easy to set up with a new printer and a special fading ink cartridge. | |
| Titulo | The Disappearing Ink |
| Agência | Cheil China |
| Campanha | Disappearing Ink, Reappearing Forest |
| Anunciante | Friends Of The Earth |
| Marca | Friends Of The Earth |
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| Tipo de Mídia | Case Study |
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