McDonald’s has long been positioned as a haven for families with children. So it transformed its tables into interactive playgrounds by sticking special NFC (near-field communication) tags beneath them. With the aid of a free app, smartphones that came into contact with the tables could now be used to drive a car through a virtual world, pilot a spacecraft, or play mini games. All ensuring that McDonald’s remains a favorite spot for kids’ lunches in Asia. | |
Titulo | Happy Table |
Agência | DDB Singapore |
Campanha | Happy Table |
Anunciante | McDonald's |
Marca | McDonald's |
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Tipo de Mídia | Case Study |
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