Italian insects were the unlucky victims of a giant billboard trap- which had the Orphea insecticide sprayed on it on a busy Milan street. On the billboard was a picture of the can of spray and the insecticide was sprayed in such a way that it looked it coming straight out of the container- this only became obvious as more and more were caught and killed and stuck to the billboard to form the shape.
TituloThe Billboard Trap
Agência
Campanha The Billboard Trap
Anunciante Tavola
Marca ORPHEA

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