March 21st was UN World Down Syndrom Day. At this occasion, CoorDown and Saatchi & Saatchi Italy have joined forces for a communication project to promote better integration of people with Down Syndrome into society. Alternative versions of well known national and international TV and print campaigns have run featuring actors with Down Syndrome in place of the original actors and models. People suffering from trisomy 21 have also taken part in well known live Italian TV shows. This innovative approach to communicate the normality of diversity and the importance of integration has been made possible thanks to a big partnership and involvement of media and brands like Carrefour, Enel, Illy, Pampers… | |
Titulo | Celebrating The Value Of Integration |
Agência | Saatchi & Saatchi |
Campanha | Celebrating The Value of Integration |
Anunciante | CoorDown |
Marca | CoorDown |
Quer ver todos os créditos? this content is for subscribers only
Subscrever
Já é assinante ? Log On
| |
Data da primeira Transmissão/Publicação | Somente assinantes |
Sector Empresarial | Somente assinantes |
Legenda | Somente assinantes |
Tipo de Mídia | Televisão |
Director criativo | Ag....no T....na Somente assinantes |
Director criativo | Al.....dro O....di Somente assinantes |
Director criativo | L..a Lo.....ni Somente assinantes |
Director de arte | L..a P....se Somente assinantes |
Redator | L..a Lo.....ni Somente assinantes |
Equipa criativa | A....io Gi.....ti Somente assinantes |
Equipa criativa | N..o Ma....si Somente assinantes |
Equipa criativa | M....la T...i Somente assinantes |
Account Handler | S...ia .e L...a Somente assinantes |
Account Handler | Mar.......inia F...o Somente assinantes |
Account Handler | M....le C...o Somente assinantes |
Produtora | Me....io Cin........fica Somente assinantes |
Produtora | Ca.....va Pi....es Somente assinantes |
Produtora | ..p D....al Somente assinantes |
Realizador | L..a M...ni Somente assinantes |
Realizador | N...a .e P...i Somente assinantes |
Realizador | J..e P...t Somente assinantes |